Our Story
We Figured Out Why Some Videos Go Viral. Then We Taught It to the World.
Meg, Con, and Glen spent years running a video production agency, making content for other people and quietly obsessing over what actually made videos perform. When they finally cracked it, they started teaching it. 160,000 students later, the formula works as reliably as ever.
Our Mission
Help Every Creator Get the Views Their Content Deserves
There's incredible content sitting at 200 views right now because nobody taught the creator what actually makes people watch. We spent years figuring it out the hard way. The answer turned out to be simpler than anyone expected.
Higher watch time means higher views. Full stop. The courses, the coaching, the AI tool: all built around that one equation. We've now helped 160,000 creators apply it, and when Amazon wanted to train their Global Social Media Team on short-form content strategy, they called us.
160,000+
Students Worldwide
9
Online Courses
Every
Niche Covered
Billions
of Views Created
The Founders
Three Creators Who Figured It Out
Meg Jackson
Co-founder
Meg runs our weekly live masterclasses and is genuinely one of the most passionate people you'll ever meet when it comes to helping creators get results. She's in the coaching community every week sharing what's working right now on social media, and her energy makes even the most complex strategies feel completely doable.
Conar Fair
Co-founder
Con is a systems guy through and through. He took his golf channel @ConarFairway to millions of views by building repeatable frameworks, not by getting lucky, and that same obsession with systems shapes everything he builds at One Peak Creative. His big focus is helping creators turn views into actual revenue.
Glen Jackson
Co-founder
Glen is obsessed with helping creators break through the ceilings they've set for themselves and achieve things they genuinely didn't think were possible. He spends most of his time deep in ad strategy and figuring out new ways for creators to generate real income from their content.
The Four Keys
What Takes Creators from 200 Views to Millions
01
The Hook Decides Everything
How well a video performs is decided in the first five seconds. If someone's phone died after watching five seconds, would they lose sleep wondering where it goes? That's the bar. Spend 80% of your time on the first five seconds and everything else gets easier.
02
Find Your Repeatable Format
The best creators on the planet — Mr. Beast, Zach King, Caleb Simpson — all found a format and ran with it. When you have one, you stop chasing trends, stop guessing what to make, and start building an audience that knows exactly what to expect. It's the golden goose.
03
Relatability is a Cheat Code
Coke vs Pepsi gets millions of views. Mug vs Barks gets none. Whatever your niche, the content that travels furthest is always the content people feel in their gut. Build a list of things your audience finds relatable and work them into everything you make.
04
Focus on the Result
Nobody watching your video cares how many takes it took to get there. People come to social media to be entertained. If the first take isn't great, shoot it again. The best creators never accept take one.
Ready to Get More Views?
Start with the free weekly masterclass and see how the system works, or go straight to the courses. Gerry got 2 million views on his first ever post. You're not that far off.