What would the ads for your favorite brands look like if they were truly honest? We were curious.. So we decided to create our own video campaign doing exactly that. To make things even more interesting, we chose to host it on a brand new TikTok account and see just how quickly we could grow it. Turns out, honest ads were a hit, and we were able to grow a brand new channel from zero to 25,000 and gain over 10 millions views in just two short weeks.
A short form video campaign sharing what we believe traditional ads would be like for our favorite brands if they were truly honest. The video campaign was hosted on our own TikTok and Instagram channels and has seen over 10M views.
Our biggest challenge was creating what looked like ‘big scale’ ads with minimal resources. We decided to only use our team to create this campaign, meaning we had to shoot, edit and ACT in every single one of the videos. Flipping from camera operator to ‘man driving a Telsa’ definitely isn’t easy, but we’ve learned over the years that if you’re willing to get scrappy, the more versatile you can be in future sticky situations.